American Apparel’s raunchy ad banned from website

American Apparel ad, MumbrellaThe Advertising Standards Bureau has upheld a complaint made about an in-house advertisement on American Apparel’s website, branding the images as being too “suggestive” and “sexualised”.

The ad is a slideshow described as “Liz, American Apparel Melbourne Retail Employee”.  

The images include the young woman wearing a number of advertised products in zebra stripe pattern, a red top and a yellow top.

The woman is photographed in a bedroom scene. In one image her entire breast is exposed. In other images she is lying on a bed, sitting on a bed and standing with her back to the camera.

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