American Express again tops Roy Morgan top premium brands list in 2022

Calum Jaspan

April 8, 2022 9:14

American Express has been named by Roy Morgan as the overall winner of its top premium brand in Australia in 2022.

Roy Morgan used its premium consumer data to identify and rank the top premium brands in Australia, recognising the importance of premiumisation in combatting commoditisation.

Full list of 2022 winners by industry sector

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Calum Jaspan

Calum Jaspan was news editor at Mumbrella, based in Melbourne. He was also the producer and host of the Mumbrellacast. He left Mumbrella in May 2023.

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American Express again tops Roy Morgan top premium brands list in 2022

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