AMEX signs on as principal partner for Sydney Mardi Gras & WorldPride 2023

The Sydney Gay and Lesbian Mardi Gras has signed a new three year deal with American Express as principal partner. Additionally, the company will partner with Sydney WorldPride in 2023, tipped to be the largest event held in Sydney since the 2000 Olympic Games.

The deal between American Express, the Sydney Gay and Lesbian Mardi Gras and Sydney WorldPride is part of a shared commitment to reinvigorate local businesses that have suffered through the hardships of the COVID-19 crisis. American Express’ major annual Shop Small campaign will be integral to this – calling on customers to spend with small businesses, many of which are part of the LGBTQI+ business community.


Managing director for American Express Australia & New Zealand, Corrina Davison, said: “At American Express we value and embrace differences and believe unique perspectives, backgrounds and experiences are critical to the diversity of communities and the success of businesses. It is therefore with enormous pride that we take our place as principal partner of the Sydney Gay and Lesbian Mardi Gras and Sydney WorldPride 2023.

“Today’s announcement demonstrates our unwavering commitment to backing the LGBTQI+ community and our long-standing promise to uphold an inclusive and welcoming workplace that reflects the diversity of the customers and communities we support.”

Albert Kruger, Sydney Gay and Lesbian Mardi Gras CEO said: “We’re very proud to have American Express join the Mardi Gras family as our principal partner. As a global brand, they have the capacity to help spread the Mardi Gras message of equality far and wide. While locally, American Express will help us immensely as we work with LGBTQI+ businesses to re-ignite the vibrancy and economy of our valued gaybourhoods across Australia.”

As principal partner, American Express will work alongside Sydney Gay and Lesbian Mardi Gras and Sydney WorldPride teams to deliver a festival of events across Greater Sydney.

Other key sponsors and partners for the Mardi Gras include Deliotte, Qantas and Woolworths Group. In 2021 ANZ and TikTok also partnered with the annual event. Deliotte is also a  key sponsor of WorldPride 2023 in Sydney.

Stephen Maoudis, co-lead of American Express’ colleague PRIDE+ Network added:: “Being able to show up as your true self to work is pivotal at American Express. An inclusive environment that thrives on individuality and acceptance is at the heart of our culture. Our dedicated PRIDE+ Network is committed to raising awareness and advancing changes that allow all people, regardless of their sexual orientation or gender identity, to be respected and valued. Through this new partnership, we look forward to bringing these values and actions into the wider community.”


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