AMP Capital pitches creative

AMP Capital is reviewing its creative agency arrangements, Mumbrella understands.

Banjo Advertising is the incumbent on the account but is not involved in the pitch. Separately Banjo holds the accounts for brands, shopping centres and strategic marketing for AMP which are all unaffected by the pitch.  

Banjo worked on AMP’s Q and AMP campaign which saw the company highlight various ways it helps its customers.

UM currently handles the company’s media account.

Miranda Ward

Correction: Our first version of the article said the wider AMP account including AMP Financial Services, AMP SMSF Solutions and AMP Capital Shopping Centres were up for pitch. These aspects of the account are not up for pitch and remain with Banjo. We apologise for this mistake.


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