AMP says ‘life is better in 3s’ in launch of Bett3r banking account

Financial services giant AMP has launched a campaign to promote its Bett3r banking account created by Banjo and produced by Cutting Edge.

The video ad campaign highlights the features of the banking service which allowing customers to link three accounts together to make managing money easier.

AMP’s director of strategic marketing and customer experience, Lara Bourguignon, said the purpose of the campaign was to reach a new customer audience.

“Our Bett3r campaign targets customers at the beginning of their search for a new bank account. In this campaign we have used video creative to illustrate why things are better in 3s, including managing your finances.”

“In today’s busy world, not many of us have time for complicated budgets. As a wealth management enterprise our aim is to help customers achieve their financial goals – that starts with managing your day-to-day spending more effectively,” said Ms Bourguignon.


  • Company: AMP
    • Director, Strategic Marketing & Customer Experience: Lara Bourguignon
    • Senior Marketing Manager – Bank: Kylie Castell-Brown
    • Brand & Advertising Manager: Joanna Lynsky-Smith
  • Creative agency: Banjo
    • Managing Partner: Andrew Varasdi
    • Planning Partner: Ben Lyttle
    • Creative Partner: Bruce Matchett
    • Creative Director: Ben O’Brien
    • Art Director: David Jones-Hawke
    • Client Service Director: Kath O’Shea
    • Account Manager: Bianca Mercuri
    • Head of Broadcast & Content: George Saada
    • Production Manager: Angelita Gandakusuma
  • Production Company: Cutting Edge
    • Director : Simon Maddison
    • Producer: Loren Smith
    • DOP: Tony Luu

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