F.Y.I.

AMPR wins new clients

Ann Morrison Public Relations have strengthened with new account wins.   This follows the appointment of Vera Traikovski to a mangement role.The announcement:

Ann Morrison Public Relations (AMPR) has made significant additions to its client portfolio in 2010.

Most recent wins include international lifestyle brand ESPRIT (managing both general campaigns and the launch of its Pitt Street Icon store in Sydney later this year), national shoe retailer Zomp, accessible luxury label RAOUL and Eyegasm Brands which represents Nicole Ritchie’s House of Harlow accessories and Winter Kate apparel as well as LA brands Gypsy 05, fLuXuS and Wildfox. AMPR has also been appointed to manage the debut of Mimco’s sunglasses range.

AMPR has been managing campaigns for national and international client interests for almost two decades. Initially specialising in fashion, accessories, beauty and events, AMPR’s client base now spans lifestyle, interior design and property development.

Fashion continues as a mainstay, with AMPR’s client list including Forever New, Kmart, Levante, Jonathan Aston, Pepe Jeans, AMBRA, Patrizia Pepe and Cose Ipanema. The agency also continues to manage all PR responsibilities for the L’Oréal Melbourne Fashion Festival, now the world’s largest consumer fashion event.

Event management is also a major pillar of the AMPR business with Emirates at the Spring Racing Carnival, David Jones, Louis Vuitton and L’Oréal Professionnel as clients. Lifestyle has shown strong growth in a highly competitive market segment with blue chip clients including Kmart, Samsonite and The GPT Group’s Melbourne Central and Highpoint shopping centre.

AMPR also represents a number of maternity and children’s clothing brands including Oi Oi Baby Bags, Kids Avenue and Run Scotty Run.

Pro-bono work continues to be an important part of AMPR’s efforts. The agency proudly donates time and support to organisations including The Australian Childhood Foundation, The Koala Foundation and Women @ The Alfred.

AMPR now has 14 full time staff and offices in both Melbourne and Sydney. It recently appointed Vera Traikovski as Office Manager.

Source: AMPR press release

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