An explanation of GDPR for Australian businesses

Here, the DVM Law team cut through the scare-mongering to explain exactly how Europe’s stringent new data privacy laws will affect businesses here in Australia.

There has been a lot of interest and concern in Australia about the applicability and impact of the European Union General Data Protection Regulation (the GDPR), which came into force on 25 May 2018.

As you delete that final email asking you (again) for your consent, you may be asking yourself what the introduction of the GDPR means for Australian businesses who may already be complying with their Australian privacy law obligations.

In this article, we provide a high-level, practical answer to this question.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.