An obituary to the great agency brands, from someone trying to build one
Bastion Collective CEO Jack Watts pours one out for Australia’s advertising memories as he looks to the future facing the industry.
Rest in peace to the grandfather of advertising, J Walter Thompson. Rest in peace Singo’s. The bar will live on in the memories of those who were there. The work, hopefully, will live forever. RIP Mitchell’s. We grew up in your town and you ruled it. RIP Patts. There was no better place than Collins St for satisfying a hard earned thirst.
And RIP MOJO. Thanks for making being Australian a good thing. And Polyunsaturated… still don’t know how you got that in there.
RIP The Palace. Thanks for Up There Cazaly. Dad used to whistle it as we walked to the footy. RIP White, Grey, WhiteGrey, Tongue, Landor, MEC, Maxus, PPR. RIP Vizeum, Visual Jazz, Spark, Stadia Media, With Collective, Soap, Amplifi. RIP Colmar Brunton, GalKal, TNS, Millward Brown. RIP Naked.
