Analog Folk creates AI tool for women in the workplace
Analog Folk have announced the AI tool Big Up AI, designed to help women in the workplace.
The announcement:
A new AI tool is helping women boost their confidence and re-shape the conversation around how women present themselves at work. The free tool, Big Up AI, has been created by a female-led team at global digital
creative agency Analog Folk and encourages women to self-promote with confidence by using more impactful language.The tool, which was in beta-testing for the past nine months in the UK, was created in response to research that shows women are four times more likely to shrink their successes. During this phase, the tool has become smarter to analyse full sentences of text, identify key strengths and big it up.
Big Up AI uses cutting-edge Natural Language Processing and Machine Learning technology to read and analyse sentences. It identifies skills and suggests how to express them in an assertive, persuasive way. The AI was trained using skills found on real CVs and by users in beta stage to build up a broad bank of strengths. The more women who use the tool, the more powerful it becomes.
Users are asked, ‘Tell us about a strength?’, with some examples to get them started. Their strength is ‘bigged up’ with more confident, assertive language, and a more powerful option is displayed every time they press the ‘Go bigger!’ button.
“The goal is for Big Up AI to be the go-to tool for women to power up their CVs, cover letters and performance reviews. We want Australian women to get involved and train the tool with text about themselves – the best part is it’s fun and easy, and it will help women globally” said Analog Folk Sydney partner and managing
director Matt Robinson.Analog Folk has committed its own time, money and resources to developing Big Up AI and turning it into an app that will eventually be available in different languages.
“Since we started beta-testing Big Up AI earlier this year, we’ve faced a pandemic of global scale that’s made people feel incredibly small. Being at home without work, or consistently applying and getting turned down, makes it easy for women to lose touch with their self-worth. And for those in work, struggling with work/life balance and fearing their voice is being lost can lead to anxiety and burnout,” said Anna-Louise Gladwell, managing director of Analog Folk London.
“Covid-19 has exacerbated a systemic social issue of female confidence, self-promotion and career advancement. So Big Up AI is here to remind women of their value and help them find the words to express it.”
Sara Pouri, creative director, Analog Folk London added: “How we say something can have a greater impact than what we say, particularly when it comes to communicating ideas or negotiating. If we talk down our
capabilities, we put ourselves at a disadvantage when it comes to pay rises, promotions and getting credit for our hard work. Modesty just isn’t the best policy, yet it’s often so ingrained in women, we don’t realise when we’re doing ourselves a disservice. BigUp.AI helps women recognise when they need to stand tall and tell the world how great they are by giving them the language to do so.”The tool is designed to make improving a professional bio uplifting and fun, with bold, colourful design and reactive stickers to cheer the user on. It’s incredibly easy to use and provides impactful sentences in seconds. Users are asked, ‘Tell us about a strength?’, with some examples to get them started. Their strength is ‘bigged up’ with stronger language, and another option is displayed every time they press the ‘Go bigger!’ button.
Big Up AI is a response to research from Dr Judith Baxter, published in The Language of Female Leadership. Dr Baxter states women are four times more likely to play down their successes and use language that undermines their value and skill. In comparison, men are twice as likely to emphasise their successes and leadership.
Source: Analog Folk media release
