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AnalogFolk appoints Alex Niblett as HCF account lead

Creative agency AnalogFolk has appointed Alex Niblett to the role of client partner to oversee the HCF account in its Sydney office.

Niblett will be responsible for the agency’s HCF account.

In his new role, Niblett will manage and implement strategy, design and brand development.

Niblett joins the agency after finishing up with DT in October 2016, where he looked after clients including Teachers Mutual Bank and Optus. He has also worked as client executive and group account director at SapientNitro, and as a digital account director at M&C Saatchi and Start Creative.

Matt Robinson, managing director at AnalogFolk said: “Alex has a great mind and his thinking is very much in keeping with our creative approach at AnalogFolk,” Robinson said.

“He has well-established relationships within the industry and will do a great job partnering with the award winning marketing team at HCF Australia, as they further accelerate their marketing transformation.”

Niblett said he looked forward to working on a team focusing on “simplicity and creative thinking.”

AnalogFolk’s other clients include Tourism Australia, Fox Sports Jacob’s Creek and Pernod Ricard.

 

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