Anatomy of a media crisis to be examined at CommsCon

destroy_the_joint_narrowA panel of experts in media relations and issues management will analyse a number of recent high profile media crises at next month’s event for people working in PR and communications, CommsCon.

Gabriel McDowell, Res Publica, Susan Redden Makatoa from SenateSHJ and Jenna Price, one of the team behind social media campaign Destroy the Joint, will discuss the anatomy of a media crisis, pinpoint what went wrong and outline best practice in creating a response to avert disaster.

The panel will analyse a number of high profile media controversies, including Gerry Harvey’s outspoken criticisms of online retail and the internet, the media handling of the Europe’s  food supplier controversy around horsemeat, 2GB’s Alan Jones, and also discuss how to create active communities of interest using social media.

jenna price

Jenna Price

Price lectures in journalism at the University of Technology, Sydney and was one of the founders of the social media campaign created after 2GB talk back radio host Alan Jones said that Australian women in power were ”destroying the joint.” The group campaigns against sexism in the media and unfair treatment of women in the public eye. The campaign helped to put pressure on the management of 2GB which suspended advertising on the station after Jones made comments about the death of Julia Gillard’s father.

Gabriel McDowell

Gabriel McDowell

Susan Redden Makatoa

Susan Redden Makatoa

Makatoa is a partner at specialist communications agency Senate SHJ. She has over 15 years experience in reputation building, lobbying and advocacy, and issues and crisis management.

McDowell is managing director of public relations agency Res Publica, which specialises in issues management and social media.

Other sessions include a strategy workshop with Matt Jones, the PR Council’s vision for the future of public relation and the Tourism Australia case study “The World’s Biggest Social Media Team”


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.