Andersens appoints Scout Frontier to its media account
Flooring retailer Andersens has appointed Scout Frontier as its media agency, following a competitive pitch.
Scout Frontier is a member of the Rumbletown group of agencies that also will take on Andersen’s creative work. Rumbletown includes Romeo Digital, creative agencies Edison and Rumble, and PR agency Aruga.
The Rumbletown leadership team including Scout Frontier founder Shelley Cook
Andersens CEO, Rowan Hodge said: “Andersens is thrilled to engage the Rumbletown group and specifically to entrust our media relationship to Scout. We are excited to integrate their insights into our strategy and to leverage their buying power and prowess to broadcast our market-leading 50 year story into the next decade.”
Shelley Cook, founder of Scout Frontier, commented on the partnership
“The Scout team has been handpicked to provide clients with specialist media smarts within a boutique agency offering,” she said.
“We’re delighted to be working with Andersens to bring greater media efficiency and a new standard of measurement and accountability to their business.”
The appointment follows a series of new business wins for Scout Frontier including Spicers Retreats, Diabetes Australia, University of the Sunshine Coast, Wallace Bishop and Corporate Traveller.
