Andrea Ingham to join BuzzFeed as business partnerships lead
Spotify’s sales boss Andrea Ingham has been named the new vice president of business partnerships at BuzzFeed.
The announcement comes almost three months after the departure of David Nemes, Buzzfeed’s vice president of brand strategy.
Ingham will join BuzzFeed in October
Ingham, whose departure from Spotify was announced earlier this week, spent the last three years at the streaming service, leading the sales team and working on projects such as the launch of Spotify Ad Studio in Australia, and Spotify House.
Prior to that she was national sales director at Southern Cross Austereo and has also held sales roles at Nine and Nova Entertainment.
In her new role, Ingham will oversee brand partnerships across BuzzFeed’s portfolio, which include BuzzFeed Originals, BuzzFeed News and media brands Tasy, As/Is, Goodful and Nifty.
Matt Drinkwater, senior vice president of international brand strategy at BuzzFeed, said he had confidence in Ingham’s ability.
“Andrea brings a wealth of sales and management experience and a breadth of knowledge from across the media landscape that will take BuzzFeed’s business to the next level in Australia,” Drinkwater said.
Ingham, who commences her now role in October, added: “I’m thrilled to join the BuzzFeed Australia team, particularly at such an exciting moment, as the company pushes beyond the digital advertising space into new lines of business. Brands want to connect with the ‘always on’ consumer via content that resonates, and BuzzFeed delivers that in spades.”
Lucky Buzz Feed hiring one of Australia’s strongest leaders in our industry. Looking forwards to watching you continue to do amazing things Andrea!
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I admire this woman – Andrea leads the pack in the digital space and will take Buzzfeed to the next level.
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Congrats Andrea!!
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Everybody at BuzzFeed is super lucky.
Andrea is an absolute visionary and the most amazing leader.
Congratulations Andrea!!
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Well done Andrea – a powerful woman taking yet another outstanding step in an already impressive career.
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Congrats on the role, but a tough gig. Buzzfeed and “business partnerships”? Buzzfeed which plugged the knowingly false Steele dossier about Trump? Why would any business get into bed with an organisation of such absence of credibility?
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Wow, tough gig indeed given most digital media companies outside of FB / GOOG are bleeding cash and missing revenue targets. (Mashable, BI, Buzzfeed)! Crazy lady at a crazy company – gotta love their Tasty app though, get in my belly…
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