Andrea Salmon ditches SCA for Nine; Luke Minto to replace her

Southern Cross Austereo’s (SCA) national head of audio sales Andrea Salmon has departed the network after eight years, moving to Nine Network. Current head of regional sales strategy at SCA, Luke Minto is set to takeover the role in December.

Salmon will be responsible for Nine’s metro, regional, streaming, and on-demand TV, radio, print, and publishing teams as its new director of sales – Melbourne.


Working closely with Nine’s Powered, she will assist brands with ideation and execution, aiming to drive bigger business results by leveraging Nine’s unique suite of assets and scale.

“The media industry is constantly evolving and innovating to deliver clients even better outcomes and Nine is at the forefront,” Salmon said.

“I’m very excited to join the incredible team at Nine and to represent their unparalleled line up of media assets.”

Nine’s chief sales officer, Michael Stephenson, added: “Nine has the most senior media sales team in Australia, we are obsessed with attracting the most innovative leaders in the market and there is no one better than Andrea. There isn’t a more perfect person in the country for this massive role.”

Just three months into his role as head of regional sales strategy at SCA, Luke Minto has been promoted to replace Salmon in the national head of audio sales role.

He previously spent 19 years working with Nova, most recently as group commercial director Australia at Nova Entertainment.

In the new position, he will head up SCA’s national radio portfolio, working closely with market heads of sales, along with regional leaders to drive SCA’s audio sales strategy and results.

Minto said it’s a “privilege to take the baton to lead our people nationally on this powerful portfolio of 99 Hit and Triple M stations”.


“Radio audiences are growing here at SCA in broadcast and our digital audio listening is growing at double digit pace,” he continued. “It’s truly an exciting time for our commercial offering and I’m looking forward to working with our audio sales teams to deliver results for our advertising partners.”

SCA chief commercial officer, Seb Rennie, said Minto brings extensive knowledge and trusted relationships into the new role.

“I am confident that he will hit the ground running and ensure a seamless transition into the role both for our teams and business partners,” Rennie said.

He thanked Salmon for her contribution to the business: “Throughout her time with us, Andrea has provided exceptional leadership to our national sales teams, achieving year on year share growth in FY 2023 and delivering market leading engagement scores from our partners.

“I would like to extend my gratitude to Andrea for the significant contribution and impact that she has made on our business and wish her all the very best in her next step,” he added.

“I’ve had the most incredible and rewarding time during my eight years at SCA. Every role, project, or committee I’ve been fortunate to be a part of, has provided me not only growth and development, but an opportunity to work with some of the most talented people in the media industry.

“I’ve truly had the most fun of my career here at SCA. So, whilst it will be sad to say goodbye, the opportunity to take on another big career challenge is too great a drawcard and was the driving force behind my decision. Thanks to all ‘SCAers’ for making my time here so memorable,” she concluded.

Salmon will finish up at SCA on December 15, and will start at Nine on January 22.

Minto will start in the new role at SCA on December 11.


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