Andrew Davis switches from UM to digital role at Initiative

Andrew Davis Initiative mumbrellaUniversal McCann’s colonisation of sister agency Initiative is continuing with Andrew Davis drafted in as digital director.

Davis was previously a client service manager at UM where he worked on brands including Microsoft, Xbox, and AAPT.  

His move follows Chris O’Keefe’s appointment as Sydney MD of Initiative. He was previously a senior client services director at UM.

Davis’ digital director role is a newly created one.

O’Keefe said: “Andrew’s strong digital background and experience with key clients makes him our ideal digital lead in Sydney. He will be a valuable internal resource for our service teams, and our clients will benefit greatly from his leadership and insights.”

Universal McCann and Initiative are both part of Mediabrands, which is headed by Henry Tajer who is also CEO of UM.

Upheavals at Initiative have been underway since the sudden departure of boss Roger Camplisson nearly two months ago.


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