Andrew Davis switches from UM to digital role at Initiative

Andrew Davis Initiative mumbrellaUniversal McCann’s colonisation of sister agency Initiative is continuing with Andrew Davis drafted in as digital director.

Davis was previously a client service manager at UM where he worked on brands including Microsoft, Xbox, and AAPT.  

His move follows Chris O’Keefe’s appointment as Sydney MD of Initiative. He was previously a senior client services director at UM.

Davis’ digital director role is a newly created one.

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