Andrew Mudgway departs Initiative for Fairfax as Victorian agency sales director role
Mudgway
Media agency Initiative has lost its Melbourne managing director Andrew Mudgway who is moving over to run Fairfax’s agency relationships.
Stephen Fisher will be taking the reins at Initiative Melbourne as managing director, a promotion from the role of general manager which he has held for the last year.
Mudgway, who has been in the Initiative role for almost five years, will take the role of Victorian agency sales director for publisher Fairfax.
In a statement this morning Fairfax Media’s national agency sales director Chris Freel said: “The media landscape is constantly changing and Andrew brings a great depth of experience with advertisers, agencies and publishers and is well equipped to navigate this change.
Fisher
“As we build deeper, more strategic partnerships with agencies and advertisers, it is crucial to invest in the best people to execute this strategy. Andrew is a brilliant addition to the team and we are very excited to welcome him on board.”
Mudgway has also held senior roles at Frank Media and ZenithOptimedia, as well as the role of group sales manager for Southern Cross Austereo.
He added: “It’s a great opportunity to consolidate my experience, working in a dynamic, digitally focused business that is very well positioned for the future.
“Right now there is an extraordinary opportunity to bring together audiences and advertisers in ways that generate tangible and enduring value and Fairfax Media has the audience, technology, people and platforms to deliver on this.”
Initiative CEO Lee Leggett wished Mudgway “the greatest of success in his return to the media side”. On the appointment of Fisher she said: “Stephen is passionate about communications and genuinely cares about how we can best deploy our skills to the benefit of our clients.
“He is also hugely respected internally and within the market and I have no doubt he will be an exceptional leader of the Melbourne business.”
Fisher takes over at initiative from the end of June whilst Mudgway starts with Fairfax in July.
Nic Christensen
That’s two great hires right there. Congrats Andrew and Steve.
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