Angostura Lemon, Lime and Bitters has launched a print campaign today to coincide with the one year anniversary of Kevin Rudd’s deposition as Australian Prime Minister, reassuring Rudd that being a little bitter is okay.
The campaign, created by Sydney agency Cabana Boys, launched in The Age and Sydney Morning Herald papers today.
It was inspired by a new Liberal party advertising campaign depicting Kevin Rudd and Julia Gillard as lemons and Greens leader Bob Brown as a lime, said Nathan Forde, national marketing manager of the drink’s Australian distributor island2island Beverage Company.
He said the ads also stemmed from Rudd’s assertion that he is no longer bitter.
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“The authentic Angostura Lemon, Lime & Bitters is a quintessentially Australian drink. In fact, Lemon, Lime and Bitters were invented here. It’s not a dry, negative political thing. It’s fun and refreshing. What better time to get that message out than now, when cynical forces are hi-jacking lemons, limes and bitterness for very dusty purposes,” Forde said.
The campaign follows a video featuring Modern Family star Sophia Vergara giving lessons to Australians on how to pronounce the word Angostura and roll their Rs.