Animal rescue from Ward6
Sydney based ad agency Ward6 has launched a provocative ad campaign designed to make it look like animals are trapped inside billboard display frames.
The “Trapped” campaign – which will feature in space donated by JC Decaux – is for WIRES, the Wildlife Information Rescue and Education Service.
The aim is to make passers by believe the creature has become trapped in the box until they see the message: “Help WIRES help him out”.
Credits:
- Agency – Ward6
- Creative – Martin Brown & Hamish Grieve
- Account Management – Corina Oborocianu
- Strategic Planning – David Cousins
- Media – Carat
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