Animals Australia has launched a campaign targeting “covert and inhumane” puppy farms.
Created by Loud, the ‘How Well Do You Know Your Best Friend?’ campaign encourages potential dog owners to adopt a pet, rather than buy one online or from a pet store.
In a statement, Loud said up to 90 percent of puppies are sourced from a so-called “puppy farm”.
Steven Thomson, executive creative director of LOUD said: “Working on this campaign has been a disturbing eye-opener for everyone involved.
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“This is a unique look at an astonishingly overlooked issue from the perspective of those who can actually make a difference,” said Lyn White, Campaign Director at Animals Australia, “greater awareness will help end this commercial cycle of cruelty and hopefully lead to more dogs being adopted.”

CREDITS:
LOUD
- Executive Creative Director: Steven Thomson
- Creative Director: Paul Bennell
- Writers: Steven Thomson/Christian Kernot
- Art Directors: Paul Bennell/Kiah Barker
- Agency Producer: Steve Dubé
- Account Director: Sam McDonnell
- Account Manager: Kristy Leslie
- Account Executive: Laura Tenison
FILM
- Production company: Finch
- Director: Gregor Jordan
- Executive Producer: Roy de Giorgio
- Line producer: Emma Thompson
- Editor: Adam Wills
- Post production: Heckler
- Sound: Nylon
- Music: Dustin O’Halloran
- Agency Producer: Ian Ford
STILLS
- Production Company: Pool Collective
- Photographer: Simon Harsent
- EP: Cameron Day
- Line Producer: Petrea Lambert