Animals Australia’s ‘How well do you know your best friend’ campaign against puppy factories

Animals Australia has launched a campaign targeting “covert and inhumane” puppy farms.

Created by Loud, the ‘How Well Do You Know Your Best Friend?’ campaign encourages potential dog owners to adopt a pet, rather than buy one online or from a pet store.

In a statement, Loud said up to 90 percent of puppies are sourced from a so-called “puppy farm”.

Steven Thomson, executive creative director of LOUD said: “Working on this campaign has been a disturbing eye-opener for everyone involved.

“This is a unique look at an astonishingly overlooked issue from the perspective of those who can actually make a difference,” said Lyn White, Campaign Director at Animals Australia, “greater awareness will help end this commercial cycle of cruelty and hopefully lead to more dogs being adopted.”


Animals Australia launches campaign against puppy farms. Animals Australia launches campaign against puppy farms. Animals Australia launches campaign against puppy farms.




  • Executive Creative Director: Steven Thomson
  • Creative Director: Paul Bennell
  • Writers: Steven Thomson/Christian Kernot
  • Art Directors: Paul Bennell/Kiah Barker
  • Agency Producer: Steve Dubé
  • Account Director: Sam McDonnell
  • Account Manager: Kristy Leslie
  • Account Executive: Laura Tenison


  • Production company: Finch
  • Director: Gregor Jordan
  • Executive Producer: Roy de Giorgio
  • Line producer: Emma Thompson
  • Editor: Adam Wills
  • Post production: Heckler
  • Sound: Nylon
  • Music: Dustin O’Halloran
  • Agency Producer: Ian Ford


  • Production Company: Pool Collective
  • Photographer: Simon Harsent
  • EP: Cameron Day
  • Line Producer: Petrea Lambert

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