Anna Lenart becomes marketing director of Shopper Media Group

Anna Lenart has become the marketing director for digital out of home business, Shopper Media Group.

Before joining Shopper Media Group, Lenart was the media hub manager for Woolworths at Result Marketing Group.

Lenart has joined the business as marketing director

In 2016 Lenart was the head of strategy at Mamamia for five months. She has also held roles at Carat and Fairfax Media.

Ben Walker, CEO of Shopper Media Group, said in a statement: “Anna’s intimate knowledge of our key partners will be integral to her success in crafting innovative and creative marketing solutions to support and further ignite our penetration in the marketplace.

“With more than 24 years of media and marketing experience across Woolworths and industry heavyweights George Patterson Bates, Zenith Media (now known as MediaCom), ARN, as well as major accounts such as Optus, Ferrero and Macquarie Bank, Anna is best-placed to drive our focus on strong commercial results and exceptional customer experience.”

Lenart added: “Shopper Media Group is doing things differently – it has invested in world-class technology and is changing the way agencies deliver campaigns in the retail OOH space. I wanted to be part of what I believe is a revolution in this space.”


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