Anneliese Douglass to head strategy at Initiative

Another member of staff is to move from media agency Universal McCann to fellow Mediabrands agency Initiative with the appointment of Anneliese Douglass into the new role of national strategy director.

Initiative boss Tracie Michael, formerly at Mindshare, said: “I tried to hire Anneliese two years ago in my previous role. I believe she is one of our industry’s most insightful and effective strategists, with a superb track record on major brand names.”  

Douglass was also client services director at UM on the agency’s national Unilever account for seven years, during which time the agency won a Cannes Media Gold Lion and the Cannes Media Grand Prix for the Lynx Jet campaign. Prior to UM she worked at Bellamy Hayden.

She said: “Working with Tracie Michael and the national strategy role at Initiative is a great opportunity.”