Announcing the Mumbrella Readers’ Choice Awards
One of the questions I’ve been most asked a fair bit over the last few months is: Will you do a Mumbrella Awards? To which my answer has always been: only if there’s an opportunity to create something with a genuine point of difference.
The last thing this industry needs is another me-too award.
Well, I think we’ve fallen upon that point of difference.
The Mumbrella Readers Choice Awards will do what the name says.
Our winners will be decided on the simple, and hopefully democratic, basis of one reader, one vote. Every single person who is a subscriber to our daily email on the closing date for entries of Friday November 27 gets a vote.
There are eight categories:
- Creative agency of the year
- Media agency of the year
- PR agency of the year
- Marketing team of the year
- Ad of the year
- Media brand of the year
- Industry blog of the year
- Social media campaign of the year
The process is simple: We’ll ask for an explanation (in less than 500 words) of what you achieved in 2009 that means you or your company deserve to win.
Where relevant, we’ll also invite you to upload a video of up to three minutes to YouTube (or indeed any embeddable sharing site of your choice) to back your case.
For creative agency, our definition is broad – we intend it to include above the line ad agencies, design agencies, digital agencies and specialist agencies. Where an agency has more than one office, each individual office is eligible to enter.
After shortlisting, every subscriber to the Mumbrella daily email will be sent a link to vote. They will be able to read each of the shortlisted entries and view their accompanying videos. We will announce the winners in the second week of December.
We’ll be revealing full details of how to enter next week. Good luck…
Tim Burrowes
Tim Burrowes founded Mumbrella in 2008. He worked on Mumbrella until 2021. At various points he was editor, content director and editor-at-large.
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So if we get a thousand of our closest friends to register by then that’s all good?!
Why only social media campaign of the year? Surely there are plenty of other campaigns that are worth a nod 🙂
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Doesn’t sound very different to me.
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Well then what do you propose Gezza?
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same old categories… I’d like to see something new
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feels like a similar concept to inthemix50
public vote. popularity contest
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Tim, why can we the readers decide the categories?
I would like to see a Darwinian Award for the Most Worthless 30 Sec TVC or Advertising Campaign as voted by your readers.
Or an award for a person or organisation that has singlehandedly held marketing, media and advertising back – I’d like to call it the Below Zero Award in recognitions for absolutely nothing.
Other than that…keep it up matey!!!
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What about a few ‘wooden spoon’ categories as a bit of fun. There are certainly a few social media flops around of note… An industry Rasberries voted by readers would be quality
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Stop the fracken navel gazing and get back to work.
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Lachy: Dunno not my job to think of new awards
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I’m sure B&T and AdNews would love you to start invading their space.
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I think you should start doing creative rankings for digital creatives – that’d go down well.
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Is anyone really going to vote for another agency???
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Nice one Tim
Very much in keeping with the ‘house style’. I do reckon that you might want to consider more than just social media as a campaign type (shouldn’t it be broader than that just like creative agency?)
Also out of curiosity – do you think the greater the # of employees the more likely the win?
JB
As for Anon at 4:02 – the space is truly Mumbrella’s already!
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You might want to make your entry deadline earlier next year — ahead of the 45 other awards that give us entry-form-fatigue this time of year … Also about the video… Aimias are the biggest pain because their entry form is so long and complicated… But you trump that with a video requirement.
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ooohh. Everyone’s a critic.
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Interesting idea Tim.. bit samey samey.. How about you do a Mumbo awards instead for the following categories:
* Best Industry Awards Night
* Best Media Christmas Party
* Most Shameless Self-Promotor
* Best Agency Foyer
* Best Creative Use of PowerPoint
SG
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Good thoughts so far – ta for the feedback.
Just on a couple of points…
Gezza, as far as I know, this would be the first awards voted on by the whole industry.
Mike Raphone et al, Wooden spoon or a quirky category is an interesting idea. While I wouldn’t want to do more than one category, it may be intriguing to have the industry vote for the worst ad of the year. Any suggestions for a shortlist?
Online Editor, video is an option rather than a requirement – it’s mainly aimed at the advertising categories where a TV ad might need showcasing, but if someone wants to point a webcam at themselves and spend three minutes explaining why they deserve to win, then that’s cool too.
Dave, Social media because that’s not really catered for elsewhere as far as I know and it’s a developing discipline, so I reckon deserves recognition. Ditto with media and marketing blogs.
Cheers,
Tim – Mumbrella
Best industry blog…does that mean any industry? Because the Australian Sheet Metal Industry has a ripper.
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Most eligible bachelor?
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Granlease and Gordan have it bang on. This isn’t anything too different, harness your community Timmy for the awards list and nominee’s!
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In support of the suggestion to ‘crowd source’ these awards, my category suggestion is:
“Best campaign for the re branding of an iconic snack food’.
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Where’s the awards for writers, editors, art directors, sub-editors etc? Surely they come under the ‘everything under the media and marketing umbrella’ banner?
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Cool idea. Perhaps you could have the award for the best dressed agency
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What about an award for the agency with the most poms who have never gone ‘ome. Know wo’ eye meeaaan, guv?
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Any credible awards program requires entries to eschew all agency branding to avoid personal perceptions being involved…as much as possible anyway.
I’m sure (as is often the case on this site and others) the ‘best’ campaigns / ads / agencies will be the ones people like, and not necessarily the ones that achieved their goals.
So, as long as its understood that this is a popularity contest…knock your socks off.
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Echo the other sentiments.
But would go further. This is just a shameless attempt to grow your user database and “pay the rent”.
Reader’s Choice is so 80’s without the good music.
Either add something original to the awards season that matches your ethos (your current idea DOES NOT) or stand down.
David
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I’d hereby like to nominate myself for most Shameless Self-Promoter
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