Announcing the Mumbrella Readers’ Choice Awards

One of the questions I’ve been most asked a fair bit over the last few months is: Will you do a Mumbrella Awards? To which my answer has always been: only if there’s an opportunity to create something with a genuine point of difference.

The last thing this industry needs is another me-too award.

Well, I think we’ve fallen upon that point of difference.  

The Mumbrella Readers Choice Awards will do what the name says.

Our winners will be decided on the simple, and hopefully democratic, basis of one reader, one vote. Every single person who is a subscriber to our daily email on the closing date for entries of Friday November 27 gets a vote.

There are eight categories:

  • Creative agency of the year
  • Media agency of the year
  • PR agency of the year
  • Marketing team of the year
  • Ad of the year
  • Media brand of the year
  • Industry blog of the year
  • Social media campaign of the year

The process is simple: We’ll ask for an explanation (in less than 500 words) of what you achieved in 2009 that means you or your company deserve to win.

Where relevant, we’ll also invite you to upload a video of up to three minutes to YouTube (or indeed any embeddable sharing site of your choice) to back your case.

For creative agency, our definition is broad – we intend it to include above the line ad agencies, design agencies, digital agencies and specialist agencies. Where an agency has more than one office, each individual office is eligible to enter.

After shortlisting, every subscriber to the Mumbrella daily email will be sent a link to vote. They will be able to read each of the shortlisted entries and view their accompanying videos. We will announce the winners in the second week of December.

We’ll be revealing full details of how to enter next week. Good luck…


Tim Burrowes


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