Anny Havercroft departs Mediacom Melbourne

Anny Havercroft, managing director of Mediacom Melbourne has announced she is departing the agency.

Anny Havercroft

Havercroft: “I’m looking forward to applying my wealth of people and product experience to a start-up environment”

Havercroft has been at the helm of the agency over a difficult two years, which saw Mediacom’s Melbourne office lose a number of large local accounts, including the AFL and Specsavers in the past year.

Sean Seamer, CEO MediaCom ANZ, said: “Anny has been a key member of our team and has made many contributions to our success since joining in 2007. Her commitment and passion to our Melbourne team and clients has been exemplary and we thank her, whole-heartedly, for the effort that she has put into the business over that time.

“On a personal note, Anny and I have known each other for a long time, and she has been a valued friend and colleague. I know that she will be missed and on behalf of Mediacom Australia, I’d like to wish her well for the future.”

Havercroft said of her departure:“Having had a long and fruitful career at Mediacom, I’m looking forward to applying my wealth of people and product experience to a start-up environment.”

Brett Elliott, a 17-year veteran of the agency, will continue in his role of general manager in Melbourne, overseeing the day-to-day operations. Earlier this year, the agency also lured former Mitchell and Partners’ managing director, Allen Scash, out of retirement to be its new non-executive chairman. 

Boyd moving to client service.

Boyd moving to client service

The agency also noted Nicole Boyd, the former Brisbane head of the agency, who earlier this year relocated to Melbourne, would also be there to assist, with Seamer saying: “We’re very fortunate that Nicole has returned to Melbourne after several successful years as the managing director of our Brisbane office, where she had a great track record of business growth, award wins and the strongest client satisfaction scores within Australia.

“Brett has been with us since the start and is a critical part of our leadership team. Adding Nicole’s experience to the business here only further strengthens our commitment to our people and our client’s in Melbourne.”


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