Answers for Adam: My guilty obsession with that bacon ad

This week Adam Ferrier asks whether a new ad for bacon will sizzle or burn.

I’ve got something to confess – I’ve become rather obsessed with an ad that was launched last week. The ad is for Primo Smallgoods, and shows a man surrounded by bacon as it falls from the sky – a parody from the 1999 film American Beauty.

Now, I myself (not surprisingly) am a massive bacon lover and I have watched this ad about a dozen times trying to understand if it will work.

My question is this, will this ad work or not, and if so why?

Please note I’m not after a slagging match, I’m not interested if people think it’s creative or not, and nor do I particularly care if people like it or not. I’m just interested in do you think it will work (make the target market buy more Primo bacon vs competitors, and/or get people to value Primo bacon more) or not, and why?



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