‘Anyone can head back to the pitch’: OMO champions sporting comebacks via 303 MullenLowe
Laundry detergent brand OMO is calling adults back to the sporting grounds via a trans-Tasman campaign from 303 MullenLowe.
The brand’s latest campaign work leverages its ‘Dirt is Good’ brand position, and the tagline “Comeback again. And again”. It centres on a 30-second spot directed by GoodOil’s Dave Wood, and follows a man returning to the soccer field while free from the stresses of getting his white uniform dirty – thanks to OMO.
“This is the next chapter in the highly effective and longstanding ‘Dirt Is Good’ brand idea. Having given kids’ permission to get dirty for years, OMO is now inspiring grown-ups to get back to the pitch,” explained Jody Elston, chief strategy officer at 303 MullenLowe Sydney.
