Anytime Fitness and Performics Mercerbell challenge stereotypes in ‘Any Body, Any Time’ campaign

Anytime Fitness has partnered with Performics Mercerbell to launch their new ‘any body, any time’ campaign, a celebration of inclusivity at the gym and a challenge to the stereotypical representations of gym goers. The campaign encompasses large-scale OOH, TV, digital videos, social media, search and web components.

The announcement:

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