ANZ continues Your World Your Way marketing push with move to address pay inequality

ANZ is looking to close the financial inequality gap between men and women in the workforce, with a TV and social media campaign supporting the launch today.

The bank has released a report, entitled Barriers to achieving financial gender equity, which show women will earn, on average, $15,000 less per year than a man during their working life – or $700,000 over the course of a career.

The introduction by ANZ of new measures to “address the structural and subsequent financial disadvantage” faced by women, is backed by a TV ad and social media campaign with the hashtag #equalfuture.

A micro site,, has also been created where women are encouraged to share their stories.

The campaign falls under ANZ’s recently introduced tagline, Your World Your Way.

The TV ad, created by Whybin/TBWA and directed by New Zealand screenwriter and director Jane Campion, uses young girls to explain how females “start off so far ahead” but are then penalised by a system “that is not designed for them to succeed”.

ANZ chief executive global wealth, Joyce Phillips said: “Women play a critical role in global economies. However, our report shows they can still earn up to 36 per cent less than men and retire with around half the superannuation.

“Over time we believe these new measures will help improve the financial security of women at ANZ by directly targeting the areas of advice, superannuation and financial education.”

The new measures include superannuation contributions on paid and unpaid parental leave increased from 12 to 24 months for Australian based employees on their return to work, top-up superannuation payments of $500 per annum to ANZ’s permanent and fixed-term female employees in Australia to address the gap in retirement savings and free superannuation advice for customers with less than $50,000 in superannuation.

ANZ chief executive Mike Smith said: “Promoting diversity and gender equality is a priority in our business. This includes pay equality and an equal representation of women in leadership roles.

“Much more still needs to be done though to achieve full gender equality in the workplace and while we recognise we’re not there yet, today’s announcement is about rethinking how we address the imbalances women face in the workplace and in retirement.”

Steve Jones 


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.