ANZ ‘glams up’ ATMS to ‘GAYTMs’ to celebrate Sydney Mardi Gras Festival
ANZ has “glammed up” its ATMs to celebrate their partnership with the Sydney Mardi Gras Festival, commissioning artists to individually decorate ten “GAYTMs” around Sydney using colours, patterns and jewels inspired by LGBTI culture.
The artworks include the ‘Hello Sailor’ GAYTM which was designed to celebrate the Defence Force allowing its members to march in uniform for the first time last year.
They will print rainbow coloured receipts while selected ANZ ATM screens in metropolitan cities will also carry messages of support for the festival.
Mark Hand, chair of ANZ Australia’s Diversity Council said in a statement: “This association is all about encouraging an environment where everyone feels comfortable being themselves at work. You don’t get the benefits of a diverse workforce if some people are expending vast amounts of energy pretending to be something they are not and trying to conform.”
During the Mardi Gras Festival, ANZ is donating ATM operator fees for non-ANZ cardholders from its GAYTMs to Twenty10, a not-for-profit organisation that supports young people and their family and friends who are dealing with gender and sexuality issues.
“We want the best people to work at our organisation and given how many people identify as LGBTI, we want to make sure that everyone feels welcome here at ANZ – regardless of their sexual orientation or gender identity,” Hand said.
This is the eighth consecutive year ANZ has partnered with the festival with the bank becoming the festival’s inaugural principal partner this year.
The GAYTMs can be found in various Sydney locations on Oxford Street, Pitt Street, George Street, Castlereagh Street, Surry Hills and Bondi Junction.
Shame St George have done the same thing
https://fbcdn-sphotos-d-a.akamaihd.net/hphotos-ak-prn1/t1/1619638_583881555029259_915808667_n.jpg
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GAY! – Great.Advertising.Y’all
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As camp as a row of tents – but i like it
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This is fun and cute but when ANZ execs start to tip toe around this being a form of activism or pushing equality is when I start to cringe.
Ten diamante covered ATMs spitting rainbow recipients in inner-city Sydney has zero effect on the status of LGBTQI rights in Australia and hardly reflects the vast non-hetero community. Frankly, if they wanted to practice equality they should have kept the ATMs as they were, so all ATMs were equal.
So ANZ, call a spade a spade. This is a fun marketing campaign, but don’t try and package this as activism.
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The article does say that all ATM operator fees will go to Twenty10, a charity for young people struggling with gender/sexuality issues. Also saying that ATMs should all look the same because they are all equal is rediculous. Should we all look the same because we are all equal?
And St George released their gaytms after ANZ did theirs. So yeah, copycat indeed.
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The operator fees are $2.00 when a non ANZ card is used in these 10 ATMs (no others) and are paid by the cardholder. It’s hardly a huge philanthropic gesture from ANZ.
Twenty10 is a charity that supports people across a very vast spectrum of genders and identities. Bright rainbows, diamantes and words like “babes, darling, honey” (see the GAYTM website) are targeted to one very specific demographic – gay cis males. So trying to link a rainbow on an ATM to equality across the vast spectrum that Twenty10 works with is a chasm of a stretch.
Like I said – ANZ should keep this framed as a marketing campaign to add to the colour and life of the Mardi Gras Festival. It shouldn’t be putting these ATMs on an activism pedestal. Because at the end of the day sticking a new skin on an ATM for two weeks does jack all for LGBTIQ rights, no matter how much ANZ trumpet it.
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ANZ must have had a shift in sponsorship policy. For a long time, they steered clear of supporting anything that is remotely polarising in the community.
Gay ATMs is as silly as the gay street crossing.
If equality is the goal, perhaps make sure you support groups that are not as sexy or glamourous as the gay and lesbian community.
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St George does the same thing? Eight years of Mardi gras sponsorship? Donate funds from ATMs to gay charity? Do beautiful well crafted designs that light up people imagination? Do an amazing website? Sorry I thought they jumped on the Mardi Gras band wagon and made a sports girl ATM!
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I find this highly offensive. If they said strait tm for the rest of the year I’m sure all of the politically correct morons in this world would be screaming about it..
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