ANZ launches pampering day for women at Australian Open

Tim Burrowes

January 14, 2010 12:43

ANZ is launching the ANZ Ladies Day during next week’s Australian Open, aimed at pampering the large female audience drawn annually to the grand slam event.

With women already making up around 58 per cent of people attending the Open, David Lindberg ANZ MD strategy and marketing, said it wanted to create for them a unique day filled with extra activities.

ANZ Ladies Day will take place on January 21 during the first week of the Australian Open.

Among the activities will be a competition to win tickets to the women’s final; the first 250 women through the gates will receive free ground passes to use later in the event; pamper pack giveaways; and a sunset BBQ on the deck of an ANZ-branded venue hosted by its ‘Be Money Confident’ ambassador, Antonia Kidman.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.