ANZ marketing boss Karen Donaldson departs

December 20, 2013 12:02

The marketing boss of the ANZ Banking Group Karen Donaldson has departed the company, Mumbrella can reveal.

Donaldson has served as head of marketing for the ANZ’s Australian division for the past three years.

Head of consumer marketing Carolyn Bendall takes over Donaldson’s responsibilities temporarily, while the company searches for a new chief marketer.

According to Nielsen, the banking giant spent $56m on main media between July 2012-June 2013. The ANZ’s agencies include PHD as its media agency and Whybin/TBWA Melbourne as its creative agency.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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