Opinion

ANZ’s sour Barbara sounds awfully familiar…

Tony Richardson’s guest posting about ANZ’s new TV ads with the sour bank employee Barbara has certainly kicked off debate on Mumbrella.

And as one of our posters has pointed out, it’s a similar campaign tactic that’s been employed by Nationwide Building Society in the UK in recent years.   

But has it been more effective for Nationwide than ANZ when you take into account the believability factor?

As one poster put it: “I just don’t believe that their (ANZ’s) service will be so significantly different to the other banks.”

And another: “Love the advertising, just wish it matched the experience!”

Admittedly, this is a straw poll of less than 20 at this stage, but so far there just doesn’t appear to be enough people convinced by it.

I’m going to put it out there – maybe, just maybe, Barbara would work better for a brand like Bankwest.

Camille Alarcon

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