Telstra’s ‘ambush’ Olympics campaign a key part of brand relaunch, court hears

July 21, 2016 6:24

The Australian Olympic Committee has claimed Telstra’s campaign for its Channel Seven Rio Olympic Games app was aimed at convincing consumers its 22 years of support for the Australian Olympic Team continued, despite it ending last year.

At the same time the AOC told the Federal Court today that Telstra was using its Games advertising as an important pillar of the brand relaunch which kicked off this week, a project the court was told had been dubbed “Brand 3”.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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