APG finalists revealed

A total of 27 entries have been shortlisted for Australia’s Account Planning Group APG Creative Strategy Awards.

The jury – headed by chairman Jon Steel – whittled down the shortlist from 85 case studies. Final judging is next Wednesday.

Steel said: “Great strategic thinking is always important, but never more so than in difficult economic times.  We’ll have to make some tough decisions next week.”

The Award night is November 25.

The shortlist:  

Established Product Brands

  • Neal Fairfield Saatchi & Saatchi Lion Nathan Brand Strategy
  • Nick Andrews DDB Sydney Volkswagon Polo Brand Strategy
  • Lisa Aitken Host Ikea Brand Strategy
  • Neal Fairfield Saatchi & Saatchi Sony Australia Brand Strategy
  • Ashley Farr & Guy Marshall SMART Kirks Brand Strategy
  • Moensie Rossier George Patterson Y&R Arnott’s Wagon Wheel Brand Strategy
  • Scott Davis Leo Burnett Canon World of EOS Brand Strategy
  • Kate Smither & Tom Ward George Patterson Y&R Melbourne Schweppes Brand Strategy
  • Matt Walters & Pascal Winkler Host Levi’s Channel Strategy
  • Hally Starr M&C Saatchi Westfield Channel Strategy
  • Christina Aventi & Alison Tilling BMF Solo Channel Strategy
  • Arwa Mahdawi/Karen Dwyer/Philip Phelan The Campaign Palace & Mediacom Bonds Channel Strategy

Established Service Brands

  • Dan Pankraz DDB Sydney Telstra Cabbie-oke Brand Strategy
  • Glen Cassidy Naked Communications FBI Radio Brand Strategy
  • Anuj Mehra JWT Melbourne Writer’s Festival Brand Strategy
  • Dennis Hurley & Catriona Collins DDB Sydney Tourism Australia Channel Strategy
  • Dan Pankraz/Brent Annells/Peeyosh Chandra/Diane Chua DDB Sydney Telstra Mum 2.0 Channel Strategy
  • Meredith Simpson/Paul Yole The Brand Agency Curtin University Channel Strategy

New Brand or Advertiser

  • Russ Mitchinson DDB Sydney McDonald’s Angus Burger Launch Brand Strategy
  • Susan Oliver Euro RSCG Subutex & Suboxone Brand Strategy
  • Tobey Duncan/Frank Bethel Host Host Brand Strategy

Public Service or Charity

  • Angela Morris JWT Vic Roads Brand Strategy
  • Karen Dwyer & David Hartmann The Campaign Palace National Disability Service Brand Strategy
  • Tim Wilson-Brown Ward6 Flying Fox Conservation / WIRES Brand Strategy
  • Angela Morris JWT The Australian Childhood Foundation Brand Strategy
  • Angela Morris JWT Vic Roads Channel Strategy
  • Jane Ghiretti Gatecrasher Advertising Queensland Health: Health Promotion Channel Strategy

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