APN buys stake in digital start-up

APN News & Media has struck a deal with digital incubator Pollenizer that sees the company acquire 25% of Friendorse, a fledgling online recommendation business.

APN will integrate Friendorse’s offering with its publications in its Australian Regional Media business. The deal follows a successful trial of Friendorse – which was co-founded by Pollenizer – in three key markets for Australian Regional Media.

Phil Morle, co-founder of Pollenizer said: “APN was able to execute on a live trial within two weeks of discussion. Their entrepreneurial approach combined with a strong position in local markets provides the perfect platform to facilitate the growth of Friendorse.”

APN chief development officer, Matt Crockett added: “Part of APN’s strategy for our regional publishing businesses is to provide more services and useful local information relating directly to those communities. The Friendorse model based around recommendations is a good fit with that strategy.”


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