Hungry James Warburton details plans to awaken the APN ‘sleeping giant’

New APN Outdoor CEO James Warburton will transform his business into a “market leader”, by aggressively pitching for new contracts and acquisitions, refreshing the brand, all whilst ensuring client retention remains a priority.

Warburton, who last night told agencies and clients of his plans, admitted APN had not been acting as a leader, but said he was “hungry” and that he would focus on making the company stand out.

Warburton presenting to agencies and clients in Sydney last night