F.Y.I.

APN hires Simon Joyce to launch new content marketing division Emotive

February 16, 2015 9:24

APN News & Media has spun off a new content marketing division called Emotive and hired former Brand New Media managing director and CEO of MCM Simon Joyce to lead it.

The release:

Today sees the launch of Emotive, an independent content marketing business founded by Simon Joyce, and backed by APN News & Media (APN).

Emotive will bring a new model to the content marketing landscape by helping marketers inject emotion into content creation and guaranteeing that this content will be consumed by the right audience.

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