APN News & Media pushes integrated offering to media buyers in Upfronts style event
Michael Miller speaking at last night’s event
APN News and Media looked to push the power of its combined print, outdoor and radio assets in its first ever upfronts-style presentation last night bringing all its assets together.
The event saw representatives from APN’s newspaper arm Australian News and Media, broadcaster Australian Radio Network, outdoor advertising company Adshel and recently formed content marketing division Emotive take to the stage to push their wares.
CEO Michael Miller used the event, which came after an investor day in which the company made a number of announcements regarding paywalls and digital outdoor, to push its overall offering.
“I hope you’ve seen tonight the determination for results that each (of our brands) have,” said Miller. “What we wanted to reinforce tonight is that as a group we have the capability and willingness to integrate in a flexible manner the business solution you require.”
Speaking to Mumbrella, on the sidelines of the event, Miller spoke about one of the company’s key announcements that it would introduce paywalls.
“Paywalls are a new model,” said Miller. “But its not a new product, its a new way of thinking about how you publish, where you publish, when you publish.
“I think those who understand within newsrooms are going to succeed. Where I’m excited is that there is a subscription model (speaking more generally) that isn’t all about news it could be around Stan, it could be Fox Sports, it could be around Prime with Amazon.
“This won’t be huge cost but it won’t be huge revenue either. What has been shown is that newspaper subscription churn is very low but introduce paid subscription it goes even lower… it becomes part of a package. I live in Rockhampton and I want to know what is happening, I read the paper, I want to get it online.”
Nic Christensen
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