APN Outdoor acquires seven sites in Brisbane
Outdoor media owner APN Outdoor has acquired the rights to seven new sites including the state’s first digital super site.
In what the company is calling an intense assault on the Brisbane outdoor market, the sites are positioned along the heavy traffic zones of the Gateway Motorway and M1.
The acquisitions make APN the largest billboard operator in Brisbane.
Richard Herring, CEO of APN Outdoor said: “These sites are exciting additions to the Brisbane portfolio. APN has always held premium inventory across all major roads in Brisbane and these new sites raise the bar even higher. With our Brisbane portfolio expanded we can now confirm that APN Outdoor is the leading billboard supplier in Sydney, Melbourne, Brisbane and Perth, while enjoying comparable large format share in Adelaide.”
“As the pioneer of Digital supersites in Australia, we are also extremely excited to be able to offer the first digital supersite sign to advertisers in Brisbane.”
The sites will be available for advertisers in early 2012.
The win comes just weeks after APN secured Brisbane City Council’s bus fleet tender.
