APN Outdoor delivers record result ahead of Ooh Media merger

February 22, 2017 10:06

Just weeks out from the expected confirmation of its merger with Ooh Media, APN Outdoor has posted a record result with revenue rising 10% to $330.9 million.

The company said the surge was on the back of the ongoing rollout of digital screens in its network.

Earlier this week Ooh Media reported a 20% rise in profit with CEO Brendon Cook predicting the company’s split between digital and traditional outdoor could rise to as high as 60%.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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