APN Outdoor’s B-Line buses available for advertisers
APN Outdoor will commence advertising on the Northern Beaches’ new B-Line bus service.
The announcement:
APN Outdoor has created an exciting new opportunity for advertisers to reach consumers with the addition of the Northern Beaches’ new B-Line bus service to its Sydney Transit Network.
So the wonderful views from these buses will be diminished by windows covered in advertisements. Great work.
Yes Brian, and you can [edited under Mumbrella’s comment moderation policy] because it is the needs of the many that outweigh the needs of the few. There are thousands more people outside the bus and only a bunch of people inside of it. Also, I happen to work in advertising, it’s what pays the bills. Therefore, I like advertising. I bet you use an adblocker too.
“Yes, you can…” Can what?
Not many people want to see inside the bus when it goes past.
“The needs of many”?? I’m sure more people ride in these buses than work in advertising
At least “Another Agency” reveals itself as a vested interest, involved in the advertising world. The central issue is not advertising on buses but advertising covering the windows, especially on a tourist-orientated run like the B-Line. Advertising covering the windows shows a complete lack of respect for passengers. However, I am sure advertising people would not be too worried about passengers. Double deck buses provide plenty of space for advertising without plastering windows. I am sure “Another Agency” could come up with some creative ways of advertising without covering windows. And, I don’t use ad blocker.
It is also the Transport dept that shows a complete lack of respect for its customers by allowing this. The ad agencies are really only exploiting opportunities offered. I see Victoria is banning AOAs on trams and buses. I am sure that a truck could do a better job as a mobile billboard.
One of the joys of the Northern Beaches route is the scenery. The existing advertisements already degrade the views. If it’s raining it’s often very hard to see anything. Full window ads will be appalling. Why should this public asset, which we have paid for, be so diminished by private advertising? And how will the increased revenue be used? To unnecessarily demolish and rebuild a perfectly adequate stadium, which could have been refurbished at one tenth of the cost.