App to enable ‘spontaneous promotions’
A new iPhone app – called Quicker Feet – will allow retailers to alert consumers to nearby promotions to shift slow-selling stock.
The app, which is set to launch in May, is being promoted as a way traditional retailers can win back revenues lost to internet shopping.
Quicker Feet is free for consumers and will allow spontaneous promotions that can be locally targeted, explained Quicker Feet’s found Darren Winterford.
A very interesting spin and the technology and web presence all look very “on message” but speaking as someone who has already launched an app into a similar space (The Specials Board has bar/restaurant offers) the key to the proposition is volume – volume of participating merchants from the users’ perspective, and volume of users from the merchants’ perspective.
Given this is going to be targeting (mostly) FMCG retail, I’d also question how much time smaller merchants are going to have to administer this, so this may be one for the big(ger) boys.
If you’ll excuse the double negative, I’m also not convinced that the constant notifications wouldn’t be a little irritating, but by and large I welcome another mobile advertising proposition to help us build the market!