Apple appoints NRL’s Rebekah Horne as Australian head of services and music

Rebekah Horne, the former boss of Myspace’s international operations and ex-chief digital officer of Ten, has departed the NRL to take the role of Apple Australia’s country director for services and music.

Horne first come to prominence as Myspace’s first Australian employee. She eventually became the social media network’s head of international operations in 2009, after being appointed GM for Europe and Australia a year earlier.

Rebekah Horne moves to Apple from the NRL

After leaving MySpace in 2011, Horne became chief digital officer at DMG Australia before taking the role of CEO of Google backed e-commerce service, Topfloor.

Along with the role at Topfloor, Horne co-founded Inception Digital with former Push And Play founder Jade Harley. The company, which was backed by prominent investor Mark Carnegie, spectacularly failed in 2016.

In 2013, she became Ten’s chief digital officer, a role she held until the beginning of 2016 when she moved to the NRL.

While at the NRL, Horne was responsible for rebuilding the digital network and associated club websites.

In her new role, Horne will be responsible for the Australian operations of the App Store, Apple Music, Apple TV App, iTunes, Apple News and iBooks while she will report to Tony King, the company’s vice-president for South Asia, Australia and NZ.

At the NRL, Horne has been replaced by Alex Alderson who was previously the sports body’s general manager for Broadcast & Digital

Mumbrella has contacted Apple and the NRL for a statement on the appointments.


Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.



Sign up to our free daily update to get the latest in media and marketing.