Apple continues to rise through trust rankings, as AGL takes a hit

Kalila Welch

May 26, 2022 1:10

The latest data from market research company Roy Morgan has given a dismal overview of the state of brand trust in the Australian market.

Only nine of 26 industries included in the research were able to achieve a positive net trust score, with supermarkets again topping the list, alongside retail and consumer products, which filled out the top three. The sports industry, while not achieving a net trust score, did manage to remain neutral in the eyes of consumers.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

Topics

AGL Apple Facebook Meta Michele Levine Net Distrust Score Net Trust Score Roy Morgan Woolworths

1 COMMENTS

Interesting 27 May 22

To see Apple rise so much. Shows the power of positive PR, where they more tightly control their ecosystem to benefit themselves commercially (look at their ad sales division, it’s picked up a big chunk of Meta’s loss, amongst other things), yet manage to position that as being all about consumers.

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