Apple debuts first dual-device Shot on iPhone campaign with Dua Lipa, via TBWA Media Arts Lab
Apple has launched a new Shot on iPhone campaign featuring Dua Lipa, showcasing both iPhone 17 Pro and iPhone Air.
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The announcement:
To put the most ambitious iPhone lineup ever to the test, Apple and TBWA\Media Arts Lab partnered with global superstar Dua Lipa to capture one entire day on her highly anticipated Radical Optimism tour, all on iPhone 17 Pro and iPhone Air. This marks the first time Apple has showcased two devices simultaneously in a Shot on iPhone campaign.
Filmed live, entirely at her Chicago show, days before the product announcement, iPhone 17 Pro and iPhone Air captured unprecedented access to Dua Lipa and her team, to show what the advanced camera systems on iPhone 17 Pro and iPhone Air are capable of.
Credits:
Agency: TBWA\Media Arts Lab, Los Angeles
Director: David Black, Shane Reid
Production Company: The Incite Group, LLC
Post-Production Company (Color + FInishing): Trafik
Editing: Exile
Director of Photography: Danilo Parra, Aysia Marotta, Franklin Ricart, Cory Burmester
Music: Model Citizen
Source: TBWA Media Arts Lab
