Apple’s AI search plan wipes $125 billion from Google

Nathan Jolly

May 8, 2025 9:21

Alphabet’s market value fell by 7.3% overnight, after Apple revealed plans to integrate AI search into its Safari browser and iPhones.

At Google’s antitrust trial on Wednesday, Apple’s head of services Eddy Cue said the company had begun talks with Perplexity about adding its AI search functions into Safari and iPhones.

Cue also revealed that search queries in Safari dropped in April, for the first time in 20 years, as users flocked to AI search.

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Nathan Jolly

Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.

Topics

ai Alphabet antitrust Apple Google iPhone Monopoly

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Apple’s AI search plan wipes $125 billion from Google

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