Advertising data analyst Exponential Interactive has appointed its first sales director for Australia and New Zealand for its mobile development business AppSnack. Former NineMSN mobile business development manager Venessa Hunt will be responsible for AppSnack’s mobile advertising and content division.
Hunt was formerly mobile business development manager at ninemsn, and before that at mobile specialists Mobile Embrace.
John McKoy, Exponential managing director Asia Pacific and South Africa said in a release: “Well known in the industry and social media circles, we’re excited to be welcoming Venessa’s mobile marketing expertise to the Exponential team as our first dedicated hire for Appsnack. Venessa brings an exciting new vision for the Exponential team to be at the centre of developing innovative and creative multiplatform campaigns for marketers in Australia and across the Asia Pacific”.