Archetype appoints new managing director
Global marketing communications agency Archetype has appointed Liz Weselby as managing director of its Australian business.
Weselby has been part of Archetype’s leadership team, in Hong Kong since 2020, and a member of Archetype’s APAC Regional Management Board since 2021.
“We’re delighted Liz has agreed to take up the opportunity to lead our brilliant team in Sydney,” said Lee Nugent, regional director, APAC.
“Over the last few years she’s made a real impact on our APAC business, helping drive strategic client consulting programmes and building out our content marketing offer.
“Her commitment to excellence, deep experience in creative leadership and people-first attitude will help drive Archetype Australia to even greater heights.”
Weselby said she is “thrilled to join the Sydney team and continue my journey with Archetype.”
“Australia has long been my second home, and the Sydney team has made me feel most welcome – together we are fostering a culture of creativity and strategic excellence. Our clients are true partners and I look forward to helping them grow their businesses in ANZ.”
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