Architect of inspirational This Girl Can campaign and leading nutritionist Lola Berry to join Mumbrella Health & Wellness Marketing Summit

Tanya Joseph, the marketer credited with creating the acclaimed This Girl Can campaign to inspire women to get active, has today been revealed as the keynote speaker at Mumbrella’s Health & Wellness Marketing Summit in September.

Joseph, the former director of business partnerships at Sport England, will explain how it created the behaviour-changing campaign that received global plaudits for talking to real women and breaking down their fears and barriers about sport and exercise, and is credited with getting 1.6 million women in the UK exercising.

Mumbrella Health Marketing Summit 2017

Joseph: spearheaded a campaign which got 1.6m women exercising in the UK

It also swept dozens of creative and effectiveness awards globally, with the content receiving millions of views.

She is joined on the program by one of Australia’s best known nutritionists Lola Berry, who will be interviewed on stage about how she has built her brand and achieved cut through in the crowded health advice marketplace.

Berry has written eight books, is a regular commentator on TV and radio on health matters and has more than 100,000 engaged followers on both Facebook and Instagram.

Mumbrella Health Marketing Summit 2017

Berry will reveal how to cut through the crowded health advice marketplace

Also added to the lineup for the summit, which takes place on September 6 at the Amora Jameson Hotel in Sydney, are sessions looking at the science and strategy of evidence-based content, and a panel on the challenges and ethical implications of using health data, while more speakers have been added to already-announced sessions.

The science and strategy of evidence-based content – from making to marketing and measuring impact – will be presented by House of Kitch director Samara Kitchener and The Lifestyle Suite founder Simone Landes, who will look at the role of storytelling and content in behaviour change marketing.

Mumbrella Health Marketing Summit 2017

Kitchener: to present on evidence-based content

And as more marketers look to take advantage of the plethora of health data being produced by consumers through their phones and wearable devices, among many other channels, a panel of experts will deconstruct the legal and moral limits of what they should be doing with it.

They include Assistant Professor Bruce Baer Arnold of the University of Canberra; Stephen Digby, Principle of DVM Law; and Angela Smith, chief strategy officer at media agency Affinity, who won the Mumbrella Award for Media Campaign of the Year last month for their groundbreaking data work with Flordis.

To give the Millennial point of view towards health and wellbeing, the Summit then hear from Damien Rossi, general manager of The Urban List. Last year the youth website range a huge national survey looking at health and wellness, and got some surprising results.

For more information on Mumbrella’s Health and Wellness Marketing Summit, or to purchase tickets, click here.



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