Architect of inspirational This Girl Can campaign and leading nutritionist Lola Berry to join Mumbrella Health & Wellness Marketing Summit

Tanya Joseph, the marketer credited with creating the acclaimed This Girl Can campaign to inspire women to get active, has today been revealed as the keynote speaker at Mumbrella’s Health & Wellness Marketing Summit in September.

Joseph, the former director of business partnerships at Sport England, will explain how it created the behaviour-changing campaign that received global plaudits for talking to real women and breaking down their fears and barriers about sport and exercise, and is credited with getting 1.6 million women in the UK exercising.

Joseph: spearheaded a campaign which got 1.6m women exercising in the UK