‘Deep experience in building brands’: Are Media announces new director of marketing

Are Media has announced the appointment of a new director of marketing.

On Thursday, the omnichannel content company for women confirmed Carly Bowra for the newly-created role, who joins effective immediately.

Bowra will be responsible for consumer and channel marketing across the company’s digital and print brands – including subscriptions, marketplaces and the retail channels across newsagents and supermarkets – as well as building additional marketing capabilities as the company expands its omnichannel and content commerce strategies.

Bowra joins from the Seven Network where she worked as a marketing consultant for the last eight months, following stints at BIG W as head of marketing, head of strategic projects at BWS and head of campaign and creative at Woolworths.

“I’m very excited to welcome Carly to our team,” Are Media CEO Jane Huxley said.

“She is a very talented marketer with deep experience in building brands, developing and executing effective marketing plans, and leading large marketing communications and creative teams.

“As we continue to increase the investment in our content commerce capabilities and futureproof our omnichannel brands, Carly’s strong customer focus and her proven skills in digital marketing and e-commerce are the perfect fit for our business.”

Bowra added: “No one knows women like Are Media does. I’ve been a fan of Are Media’s omnichannel brands for a long time – as both a consumer and a marketer – so the chance to be part of these brands is a dream come true.

“Are Media is a remarkable business in terms of its content, its engagement, its connection to Australian women and its ability to attract audiences of intention. Jane and her team have exciting plans for the business, and I’m really thrilled to be part of it.”

The news comes just days after Are Media announced it had surpassed 6 million print magazine readers a month, after 18 months of continuous growth.

According to the latest Roy Morgan readership numbers, Are Media grew its print magazine readership, year-on-year, for the sixth consecutive quarter in December, with a 4% jump for the quarter. The company’s magazine stable now delivers an average of 6.04 million readers a month.


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