Are Media now boasts over 6 million print magazine readers
Are Media, publishers of The Australian Women’s Weekly, Better Homes and Gardens, and Woman’s Day, has surpassed six million print magazine readers a month, after 18 months of continuous growth.
According to the latest Roy Morgan readership numbers, Are Media grew its print magazine readership, year-on-year, for the sixth consecutive quarter in December, with a 4% jump for the quarter. The company’s magazine stable now delivers an average of 6.04 million readers a month.
Better Homes and Gardens, the most-read paid print magazine in Australia, has 1.83 million readers each issue, up 8% year-on-year. The Australian Women’s Weekly saw a 3% year-on-year increase, to 1.3 million, while Woman’s Day, also grew 3% to 792,000 readers.
Australian House & Garden increased 12% to 688,000 readers, while Home Beautiful was up 40% to 410,000 readers. marie claire saw a 9% jump to 289,000 readers. In the homes category,TV WEEK – grew a modest 1% to 383,000 readers.
“As we enter our sixth consecutive quarter of year-on-year growth, it is abundantly clear that the power of the magazine medium is being embraced by Australian women,” said Are Media CEO Jane Huxley.
“The fact more women across every life stage are taking the time to read our magazines is something we never take for granted. Magazines have a remarkable ability to connect with women and to influence, inform and inspire, turning connection into action through our audiences of intent. In uncertain times, magazines also offer the luxury of escape.
“We continue to be focused on supercharging our omnichannel brands, powered by content and shopping experiences we know Australian women love.”
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Nathan Jolly is the Deputy Editor of Mumbrella. He joined the team in July, 2023.
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